Meet the Reground team

Ninna is an expert in behavioural design, marrying her passion for sustainability and practicality to create real change in the waste and innovation space. She founded Reground in 2014 after experiencing the unnecessary coffee waste in Melbourne. Ninna is determined to see businesses stepping into the circular economy and put impact over profit.

A minimalist and sustainability fan, Ninna is an active follower of the ‘less is more’ lifestyle. She enjoys nature and great design.

With a business background in operations and logistics, a Masters in Environment and a passion for sustainability, Annaliese is a perfect fit for our dynamic crew.​​​​​​​​

​​​​​You’ll find her covering all bases with operations and logistics at Reground, working to connect cafes and businesses with community gardens all over Melbourne and the Surf Coast and build smart, innovative and sustainable solutions to the waste crisis. ​​​​​​​​

​​​​​​​​Outside of Reground, Annaliese loves connecting with nature and is keeping busy cultivating a new obsession with gardening.

Craig brings a strong community focus and a hands-on approach to his work at Reground. With experience across business, operations and volunteer leadership, he’s passionate about turning ideas into practical outcomes that benefit people and the planet.

Before joining Reground, Craig owned and ran a local bakery where he built strong community ties. He’s also an active CFA volunteer. At Reground, Craig helps deliver waste and sustainability projects with local councils, businesses and community groups, supporting a shift toward more circular, connected systems.

When he’s not managing projects, Craig and his family are learning the ropes of sustainable living on their one-acre property, growing food, composting and experimenting with permaculture.

With a strong passion for sustainability, Maïa studied Environmental Politics and then put her knowledge into practice in circular economy industries. She worked as a waste auditor at corporate buildings and councils, a behaviour change educator at festivals, and organised networking events in bioenergy.

Coming from Europe, she knows that the waste industry can only improve in Australia. She strongly believes that waste education should happen at the same time as creating the right policies and investing in great facilities.

Outside of work, Maïa moves her body on a surfboard, a yoga mat, a volleyball court, or gets lost in antique shops. Always on the hunt for new adventures and treasures!

Coming to us from the world of specialty coffee, Tom is eager to contribute to Reground’s mission of transforming the Melbourne’s coffee industry into a more creative, sustainable and community-oriented space.

With a Masters of Publishing in hand, Tom hopes to leverage his experience to support Reground’s partners and people.

A lover of all things process, he finds genuine satisfaction in refining systems to be the best they can be.Outside of office hours, you’ll find Tom aimlessly strumming a guitar, reading a book in Darebin Parklands or suffering through yet another disappointing performance by his beloved St Kilda Football Club.

After 10 years of owning a café in Byron Bay, Jesse felt a strong pull to join a movement making a positive impact, which led him to Melbourne and to the Reground team.

He’s here to help shift the climate change narrative, and he believes the best way to do that is by celebrating the small, daily actions that add up and by working together, as individuals and as businesses.

When he’s not deep in sustainability thinking, you’ll find Jesse playing beach volleyball in Brunswick, exploring Melbourne, or out in nature reconnecting with what we’re all here to protect.

If you’re one of our partners, get ready to meet Jesse. He’ll brighten your day and help you do more of the good stuff.

Hannah’s a Content Strategist with a passion for helping brands connect the dots between media, pop culture and their own story. Since launching her freelance business, she’s found purpose in helping impact-driven organisations like Reground share their mission and connect with their audiences in a fun, approachable way.

Before moving to Melbourne in 2020, Hannah grew up surrounded by the natural beauty of WA. From the red dirt of the Kimberley, to the pristine coastlines of Perth, this early connection to nature sparked a deep appreciation for the environment and a drive to protect it.

When she’s not filming content or scrolling TikTok (for research!), you’ll find Hannah trying out new cafes and restaurants – or as she calls it – “stimulating the local economy.”

With a background in environmental science and GIS, and years of hands-on experience across hospitality and small-scale farming, Haris brings a grounded, systems-focused perspective to Reground’s work in Sydney.

Having spent years behind the coffee machine and among the veggie rows, Haris understands the connections between people, place, and resource use. His work is guided by a deep belief that meaningful change happens through relationships; between communities, environments, and the systems that sustain them.

When he’s not out on the road helping cafés close the loop, you’ll probably find him paragliding, climbing, frolicking in the mountains, or on the hunt for the best hot chocolate.

A keen gardener, mountain-biker and bushwalker, Matt has been studying and working in sustainability and resource efficiency for many years and has built a wealth of knowledge, experience and ideas in this area.

For Matt, doing work that has a positive effect on environmental sustainability is vitally important; seeing tangible results in his day-to-day work at Reground is a bonus.

“I enjoy meeting the great people joining us on the waste diversion journey, and at the end of a hard day’s work seeing the mountains of coffee, chaff and plastic that will be put to good use.”

Rhys has always been passionate about waste, animal and environmental issues, and his interest in communal trading and circular economies was just taking off when, as he says, ‘the stars aligned’ and he found himself at Reground.

Rhys enjoys the simplicity and calm of his days behind the wheel (and in the garden) for Reground; his easy-going, positive nature means that even roadworks in the CBD don’t seem to stress him out.

Outside of work, Rhys is pursuing a minimal, tread-lightly lifestyle as a fantastic (formerly professional) cook, a rock climber and a long-distance skater.

Coming from a background in corporate IT, Darren was in search of a more hands-on, local role. As a passionate and avid recycler for most of his life, Darren came across Reground while researching soft plastic collections.

As an environmentalist and animal lover, Reground was the perfect fit.

When he’s not behind the wheel – you can find Darren on a run, enthralled by a great novel, or solving a brain-teasing jigsaw puzzle.

Yoshi is a trained chef with many years experience in hospitality and coffee.

Ready for a change and eager to tackle the growing problem of food waste, Yoshi says that joining Reground was an opportunity for him to engage with a community of people who are passionate about sustainability and the environment.

As part of the Reground team Yoshi is happy to be learning more every day and spending time with people who care about the environment and our future.