Merri-bek City Council - a metropolitan Melbourne council with over 170,000 residents, is recognised as a leader in sustainably policy and a first-mover in waste and recycling reform. In mid 2023, Merri-bek embarked on a significant milestone in its Kerbside Waste Reform by introducing a four bin kerbside service.

Reground, a circular economy social enterprise with expertise in resource recovery, logistics and behaviour change, played a pivotal role in the success of this very important project not only in delivery but by liasing with residents to ensure their needs were met.