At the 2024 Australian Formula 1 Grand Prix, Reground joined forces with the F1 team to bring sustainability to the forefront of Melbourne's most loved racing event. The focus was on resource recovery, waste education, and meaningful attendee engagement.

Reground’s efforts led 740 kilograms of ground coffee being rescued from landfill - avoiding 1,406 kilograms of emissions.

Manned recycling stations provided essential support, reducing contamination across four key waste streams. Through interactive education at the Innovation Hub, attendees learned how circular economy practices make a real difference - turning curiosity into action.